April 1, 2021
The Coming Rebranding
https://www.americanthinker.com/articles...rebranding.html
By Charles Turot

Nissan sold cars and trucks for decades before entering the U.S. market. In some nations they were marketed as Nissans; here they were badged as Datsuns, a brand the parent company has owned since the ‘30s. When 1970s gas crises sent U.S. sales soaring, Nissan grew uncomfortable with the Datsun label and decided to make a brand transition. In 1981, small “by Nissan” nameplates appeared on Datsun vehicles. Dealerships were sent NISSAN signs to hang under their DATSUN signs. Soon, the NISSAN signs were moved to the upper position. Then the DATSUN signs came down. In four years, rebranding was complete.

Joe Biden and Kamala Harris will have to make it work much faster. Not by choice, but by necessity. The transition is already underway.

During the lockdown phase of the pandemic, something happened to the archaic but amiable Uncle Joe parodied by Woody Harrelson on SNL. We’ll never know what. The “basement bunker” Biden was a shadow of the seasoned politician we watched float to the top of the primary field. Though cued by a teleprompter we saw reflected in a framed picture, the veteran public speaker struggled for common words, sometimes losing his train of thought altogether. Neither his alleged stutter nor his penchant for public gaffes could explain it. Anyone who’s suffered through the cognitive decline of a loved one knows the signs. Its onset brings sadness, and deep concern; more so for a Presidential candidate.

Biden’s campaign appearances were few and brief. Aimless movement and clueless comments still suggested a problem, but for a few hours he could pass muster. The brain fog evident on the basement tapes had abated.

More than once, Joe Biden ‘said the quiet part out loud’ -- a tendency all too familiar to families dealing with dementia.-- excerpt, rest at link above --