Republicans are more likely to wear Wrangler jeans, a brand popular in the West and Midwest, while Democrats favor San Francisco-based brand Levi’s, appealing to Americans living in cities, consumer research data cited by the Wall Street Journal show.
Democrats and Republicans are buying blue jeans differently.
Levi’s customer base shifted from 2004 to 2018, growing by 3 percentage points to a more Democratic consumer base, while Wrangler’s swayed 13 percentage points toward a Republican customer base, according to a Wall Street Journal analysis. The Journal findings were drawn from 15 years of consumer surveys by research firm MRI-Simmons....
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Interesting. There was a time when I would only wear Levis, but that was then. I don't own anything Levis now, except an old jacket that was given to me before Levis went to the dark side.
Republicans are more likely to wear Wrangler jeans, a brand popular in the West and Midwest, while Democrats favor San Francisco-based brand Levi’s, appealing to Americans living in cities, consumer research data cited by the Wall Street Journal show.
Democrats and Republicans are buying blue jeans differently.
Levi’s customer base shifted from 2004 to 2018, growing by 3 percentage points to a more Democratic consumer base, while Wrangler’s swayed 13 percentage points toward a Republican customer base, according to a Wall Street Journal analysis. The Journal findings were drawn from 15 years of consumer surveys by research firm MRI-Simmons....
-- excerpt, rest at link above --
Interesting. There was a time when I would only wear Levis, but that was then. I don't own anything Levis now, except an old jacket that was given to me before Levis went to the dark side.
In this area at least Levi's are twice the price of Wranglers and have been for decades. I started wearing Wranglers and Rustlers (W's lower price brand) long ago when $$ was tighter and found no reason to switch back.