Social Media Company Snap Claims They Accidentally Allowed Democrats Access To GOP Voter Data
https://thepoliticalinsider.com/social-m...gop-voter-data/
By Becky Noble
September 8, 2022 at 2:28pm


For those who don’t know it, voter data is a big and complicated business – and in modern data-driven politics, it’s worth its weight in gold.

So it’s a big deal that social media platform Snap recently enabled Democrat campaigns and committees to gain access to a large amount of Republican voter data that was used in midterm election ads.

The company claims it was an accident and that they are working to fix the situation.

Axios reports that while data from both Democrat and Republican firms were impacted by the slip up, GOP voter data was affected more. As anyone who accesses social media knows, most platforms allow political advisers from both parties to target their ads to very specific demographics.

Knowing who your opponent is talking to, when, and what they’re saying is the name of the game. -- excerpt, rest at link above --